COLLETTE CAMPAIGN ASSIGNMENT

Case Study

In the fall of 2017, I completed a campaign for Collette travel agency in my capstone course at UGA. In this class, we were assigned a team and each given agency roles. I was one of two creatives who was responsible for the content strategy and executions of the advertisements. Our team's task was to drive more baby boomers to consider Collette when planning a trip  and to increase overall awareness of the brand. Below is a link to the pdf of our campaign book, and to the right are  some of the ads I designed for this project.